Category
Product Design
Client
Royal Mail
Products
App - Research, Wireframe, Mockups, Prototypes
Problem
The current suite of apps for The Landmark no longer meets the evolving needs of shoppers, tenants, and concierge teams. Key challenges include:
• Outdated User Experience – The design feels outdated and lacks intuitive navigation, impacting engagement and usability.
• Fragmented Features – Shoppers, tenants, and concierge teams rely on separate or inconsistent functionalities, leading to inefficiencies.
• Limited Personalisation – The apps do not offer tailored recommendations or experiences based on user preferences and behaviours.
• Operational Inefficiencies – Concierge and tenant management processes are manual or disjointed, slowing down service delivery.
• Scalability Issues – The current infrastructure struggles to support new features, integrations, and a seamless omnichannel experience.
A refresh is needed to modernise the experience, streamline interactions, and enhance efficiency for all users while maintaining the mall’s luxury brand image.
Solution
Prototype
This prototype was developed for the initial pitch of the idea, offering a high level of detail to demonstrate the core concept. While it doesn’t reflect the final styling, which was refined later on, it effectively showcases the overall vision, including the information architecture (IA), user experience, interactions, and technical feasibility. The prototype serves as a blueprint, highlighting how key features can be seamlessly integrated and offering insight into the flow and functionality. It was designed to communicate the potential of the project and lay the groundwork for further iterations and refinements.
UI Mockups
The UI for The Landmark’s apps is designed to deliver a seamless, elegant, and intuitive experience tailored to shoppers, merchants, and concierge and salon lounge teams. With a refined aesthetic and user-friendly navigation, the interfaces enhance engagement, streamline operations, and uphold the mall’s luxury brand identity.
Impact
The refreshed suite of apps enhances the luxury shopping experience while improving efficiency for all users.
Enhanced Shopper Experience
A more intuitive and personalised interface offers seamless access to exclusive offers, services, and events.
Streamlined Merchant Operations
Digital tools on the tablet app improve communication, request management, and operational efficiency for retailers.
Improved Concierge Services
Faster, more efficient service handling enhances customer satisfaction and Bespoke VIP experiences.
Stronger Brand Identity
A modern, refined UI aligns with The Landmark’s luxury positioning, reinforcing exclusivity and prestige.
Email to learn more:
winglokkee@gmail.com
winglokkee@gmail.com
