Category
Product Design
Client
Royal Mail
Duration
App - Research, Wireframe, Mockups, Prototypes
As parcel delivery gradually becomes Royal Mail’s main business focus, today’s posties couldn’t complete their loops without a PDA (Postal Digital Assistant).
Despite staying active by walking over 15,000 steps each day, exploring the UI of my PDA to identify usability challenges has been an oddly fun way for me, as a postie, to relieve the stress of tackling the never-ending piles of post each day.
Discovery
As a new starter postman, there are things that take time to get familiar with (just like any new job), and one of these challenges involves learning how to use their PDAs, to deliver in the most efficient way.
1
Scan Routes
It is not immediately clear that the delivery and collection route fields require scanning the route barcodes. This lack of clarity can disrupt the post sorting workflow.
2
Scan a Parcel
Postbox collections dispalyed on the top half of the page are a daily routine for posties. The space being occupied by this list which is not very useful for the majority of posties could be better utilized for other important information or functionalities.
Parcel collections are an important information because they vary daily. Posties need to check them each day and cannot afford to miss any. Currently, due to the difficulty of viewing all collections at once, many posties end up writing the information down on paper, which is inefficient and prone to errors.
3
Confirm Delivery
Placing action buttons in a grid is not the most user-friendly approach. (Yes, the 4 buttons at the bottom are actions, which you might not even realised at first)
There is no straightforward way to select a “fail to deliver” status.
Research
Interviews
I carried out mini interviews with colleagues in the Delivery Office to gather painpoints and understand their general technical proficiency on digial products throughout the talks.
Competing Product
I registered as a Amazon Flex driver and booked shifts after my daytime job, to understand how "competitors" in the market are addressing problems their users face while completing similar tasks, and to identify their weaknesses at the same time.
Vision & Innovation
I have come up with a set of user stories that are a combination of the existing functions and newly defined solutions to address pain points based on my research.
(CHALLENGES)
A quick wireframing ensures acceptance criteria are fully met and provides a solid idea of the initial layouts that address the pain points gathered.
(PROBLEMS)
Web design, for me, is not just about aesthetics; it's about resolving complex problems. I relish the opportunity to take on challenges and find innovative solutions that not only meet but exceed your expectations.
(USER-CENTRIC DESIGN)
The cornerstone of my approach is my unwavering commitment to understanding the needs of my users. I prioritize user-centric design, making certain that my websites provide a seamless, intuitive, and memorable experience from the moment visitors land on my site.
(USER NEEDS)
I'm dedicated to addressing the diverse needs of your audience, ensuring that my designs engage, inform, and inspire. By focusing on user needs, I create websites that stand out as highly functional, purposeful, and enjoyable to interact with.
Every project I take on is a testament to my systematic, innovative, and problem-solving approach. My designs reflect my vision for digital excellence and my commitment to delivering results that surpass expectations. Explore my portfolio to witness how I translate my approach into impactful, user-centered web solutions.
